SAMSØE SAMSØE

5 Global launches,

Founded in 1993, the Scandinavian fashion brand quickly expanded into the international market, with 49 stores and a reputation for contemporary design and minimalist aesthetics.

In collaboration with Samsøe Samsøe, I managed digital marketing campaigns and public relations initiatives to drive online engagement. I coordinated events, store openings, and collection launches overseeing each projects from concept to execution. Additionally, I assisted with showroom management to support seasonal presentations.

Key projects included :

• Samsøe Samsøe x Musik i Lejet 2023

• Munich Store Opening

• AW23 Collection Launch

• SS24 CPHFW Dinner

• Loungewear Launch

Read more about Samsøe Samsøe : Here.

Credits: ©Alexandra Dragojevic