WORK | Alexandra Dragojevic

In collaboration with GQ France, I provided insights on media content performance, conducted trend forecasting to refine advertising strategies, and leveraged data-driven insights to boost reader engagement. My research supported the development of editorial content and advertising campaigns for 13 high-profile issues, featuring cultural icons from music, film, and fashion.

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In collaboration with Buzzcut Zeazon, I coordinated public relations efforts, managed fashion production, and supported creative initiatives for Scandinavian clients like Wood Wood, EYTYS, Jade Cropper, and the 3 Days of Design Festival. My responsibilities included location scouting, managing budgets to ensure financial efficiency, allocating resources, and providing executive assistance to the Founder & CEO.

In collaboration with the Boghossian Foundation at the Villa Empain, I played a key role in transforming the space for 30 events and 5 exhibitions, with a focus on digital marketing strategies and fundraising initiatives. My responsibilities included SEO optimisation, event management, public relations, press reviews, and market research, as well as coordinating press conferences to amplify the gallery's visibility.